Alton, VA, April 25, 2019
Answer: They are among the organizations honored by Drexel LeBow 2019 Analytics 50 and featured in Information Management.
Every year, Drexel LeBow’s Center for Business Analytics recognizes 50 organizations using analytics in notable and innovative ways to solve business problems. P1Software, which specializes in Software, DataViz, and DataScience for Motorsports, proudly joins this short list of high profile companies this year. We happen to very much like Chick-Fil-A, Intel, and Southwest Airlines and find the problems that they are solving interesting – a complete description of the 50 submissions may be found on the Analytics 50 page, including ours.
Engineer and owner Ken Lin says, “Thanks to Drexel LeBow Analytics 50 for recognizing us and our work. I’m very proud of our professional racing clients who produced an amazing list of results this year. It’s extraordinarily satisfying to be able combine our loves (auto racing) and skills (computer science) together and be able to deliver products and services that make a difference for our customers – it’s really a dream job for us isn’t it?”
“Our market is made up of very driven (hah) teams of people who must be able to focus on the details that matter. It’s so rewarding for us to work directly with team members and more deeply understand aspects and nuances of the sport we love. What we learn is continuously folded back into our products which in turn results in more engineering feedback creating a positive loop. That’s one advantage of a being a niche software company – you can totally immerse yourself in what you love and be a better subject matter expert and create the software your clients love and deserve. Every day we wake up doing something we love.”
Company: P1Software, a GarageLabs VentureName: Ken Lin
Title: President
Location: West Chester, PA
Industry: Sports Analytics
Business Challenge: Our clients are professional sports car teams racing in the International Motor Sports Association (IMSA) and SRO Motorsports America (SROMA) series. While they compete in timed endurance races ranging between 2 hours to 24 hours long, the margins of victory may be counted in seconds. Therefore every slight competitive advantage and insight is crucial for decision making. We are challenged in providing our clients with solutions to help them understand both their team’s and their competitors’ strengths and weaknesses through real-time and historical timing and scoring data. Team strategists and engineers require information that is timely, understandable, and accessible, in order to make decisions. Insights must be easy to draw, even when working under hot, noisy, adverse, and stressful conditions.
Solution: P1Software developed DataViz and DataScience software products and services to help our clients. A real-time strategy dashboard helps teams understand the race as it unfolds. Post-session interactive analysis reports are automatically generated and sent directly to the team’s mobile devices for debriefs and study. The interactive charts in each product supplement numeric tables, allowing strategists to quickly identify trends and strategies. Descriptive and predictive analytics are further tailored to each team, reducing cognitive effort when comparing competitors performance.
Impact: Since the P1Software data products and services became commercially available in 2014, race teams have enjoyed victories and a better understanding of the race story. In 2018 our clients captured 4 of the 6 IMSA WeatherTech and Continental Tire championships. With our software, they have won the two prestigious US endurance races, the 2017 Rolex 24 Hours of Daytona and the 2018 12 Hours of Sebring.
Contact: For more information, visit P1Software.com or email info@p1software.com.
Follow @P1Software on Facebook and Twitter.
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